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When Your Business No Longer Makes You Happy

by Chenell Tull | Updated: May 8, 2018

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If this is your first time reading the blog, I run a small marketing agency/consultancy which I started when I was working a day job. I quit that job in June of 2017 to go full-time with this business.

I’ve decided to start posting a monthly update to show progress on my big goals for 2018 and keep myself accountable – as well as give you some ideas for how to improve your own business or side hustle.

I’m not going to lie – this post was a hard one to write.

To actually admit that I was no longer happy with my work, and take what seems like 2 steps back when I want to be jumping 3 leaps forward. HARD stuff.

But, that’s what this site is for, to share the good AND the bad – so here goes.

April 2018 Summary

New Clients:

Sales Progress:

What I’ve Learned:

April was a weird month – I learned a lot of things during this time. Namely that I was no longer enjoying my work like I used to. I was working too hard on projects for big named clients that just weren’t fulfilling me anymore.

My work became actual work, which is not what I want it to be. Call me crazy, but I enjoy working 12+ hour days when I’m actually excited about the work.

But that excitement fell away and was replaced with dread and LOTS of procrastination.

I think this was a combination of not writing as much on this blog, and trying to do way too many things at once. Writing on this site gives me a sense of freedom I can’t really explain – and I feel kind of lost when I’m not doing that.

In addition, I wasn’t being realistic with the amount of work I could get done.

Because of all this, my next few posts are going to be more centered around time management and what I’ve learned about making the most of the day.

I’m currently doing a lot of research to figure out what strategies will work best for me, and I will of course be sharing what I learn with you all.

Moving forward, I’m trying to narrow down my focus a bit and work with my favorite clients, and making time for increasing my income in other areas. Hustle to Startup being one of those, as well as testing out my own marketing skills with another side project – which hopefully I can share more about soon.

This blog is my current side hustle and I am going to start treating it like I used to treat the marketing agency when I had a full-time job.

I am starting to work on this site from 5-7 am and at nights when I can find the time – while the marketing clients will fill up the rest of the day.

Goal Progress for April 2018

As a reminder, here are my overall goals for 2018:

1. Step up my networking game – Going well!

I went to 6 networking events in April:

2nd Quarter Goals

Now that it’s officially Q2, I am going to be working on the following:

Increase sales by 87%

Quarter 2 Sales Goal 14%

After closing out April, I’m 14% of the way there :O – I have a LOT of work to do.

Build Out Case Studies – fail

In March I finally got some testimonials on my site – now it’s time to step this up. I need to start showing the value I’m providing so people are just guessing on what kind of service they are receiving.

Be a guest on 3 podcasts – working

Working on this one now.

Anyone interested in having someone on to talk about marketing or growing a business? 🙂

The Rest of 2018

Here is what’s coming the rest of the year and the progress I’ve made on other goals so far:

3rd Quarter Goals:

4th Quarter Goals:

Online Business Tools Worth Mentioning:

I think this April brought a lot of challenges, but I’m working through them and figuring out how I truly want to be spending my time.

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Chenell Tull helps course creators with paid traffic campaigns. She quit her day job in June of 2017 and has been learning the wild world of entrepreneurship ever since. She's sharing what she's learned while building her own business from side hustle to full-time, and the software and marketing tools she can't live without.
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