I’ve mentioned before that networking is one of the main reasons I even have a business today. I’ve met people who have turned into clients, but also those who have referred clients to me – just by networking.
In fact, although I run Facebook ads and Google ads for other small business owners, I have yet to spend money on marketing my marketing business. Which may sound kind of weird, but I actually look at that as having a very strong starting foundation for my business.
I know that I’m going to need to look outside of my referral network once I started growing faster, but for now it’s provided me with a steady stream of clients.
The best part is, while my referral network was built through networking, I can also go out and get new clients by networking as well. Continue reading →
In June I was accepted into a business coaching/learning program called “Power Up Your Business.” It’s sponsored by a local community college and essentially they teach you the framework for a powerful business, along with offering business coaching, working on tactical business plans, and more.
During Week 2 of the program, and the instructor exposed us all to the Business Model Canvas. Now, I had heard of this before, and even tried to use it for a “business” I was going to run about 4 years ago (which clearly didn’t go anywhere). Continue reading →