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The January 2018 Business Goals Progress Report

by Chenell Tull | Updated: February 2, 2018

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If this is your first time reading the blog, I run a small marketing agency/consultancy which I started when I was working a day job. I quit that job in June of 2017 to go full-time with this business. 

I’ve decided to start posting a monthly update to show progress on my big goals for 2018 and keep myself accountable – as well as give you some ideas for how to improve your own business or side hustle.

January 2018 Summary

New Clients:

What I’ve Learned:

Goal Progress for January 2018

As a reminder, here are my overall goals for 2018:

1. Step up my networking game – Success

I went to 3 “official” networking events this past month:

I’ve been all over Twitter this month, which has surprisingly brought me two business leads – even though the only time I really talk about marketing and running campaigns for clients is in my twitter bio:

chenell tull twitter

If you aren’t following me on Twitter, I’d love to hang out with you  there – do ittttt 🙂

Yes, some people will say that’s not networking, but I call it networking…so there.

2. Niche down and focus on a few clients – Fail

3. Content marketing and inbound leads  Fail

4. Bring on an extra person New employee starts 2/4/18

This is going to be an interesting ride, but I’m extremely excited about it. This person works so hard, is extremely smart, and while they aren’t exactly familiar with a lot of digital marketing stuff, I know they’re going to rock this position.

1st Quarter Goals:

1. Increase sales by 25% – On Track

[wp_progress_bar text=”Quarter 1 Sales Goal” pc=”41″]

Taking the dollar equivalent of this 25% increase goal and dividing by 3, I am on track to achieve this goal. Of course, that is if all of my clients pay before March 31st. 🙂

Being honest, I really wanted to knock this goal out of the park and I’m doing well at this point. I do need to recognize that a 25% increase in sales is still quite decent so even if I don’t hit that, I’m still improving my numbers. As I mentioned before, I am quite competitive at this point in time.

To make sure I hit this goal (and go above and beyond it), I may end up moving my cold outreach goal I originally had planned for Q3 to February or March.

I am also getting ready to raise my rates again because I’m not getting the 6/10 people who are telling me no. I know I’ve been underpricing but this video really solidified why I need to up my pricing at this point:

Listen to their conversation about pricing around minute 12

Productize My Offerings – Not on Track

I have been thinking about this, but have not made much progress yet. I did buy a course on this called Productize by Brian Casel. I haven’t gone through the course yet, mainly because he’s redoing everything and I would rather go through the upgraded version than the current one AND the upgraded.

In the past I would want to learn every single thing and take both, but what I’ve learned over the last few years is that I know I won’t actually do that.

Redesigning My Site On Track

I am going to be redesigning my company website for a few reasons – one, the current theme I’m using is not one I’m sticking with – and two, I need a new homepage and a pricing page that showcases what I offer.

The current site is okay, but I’ve heard from multiple people I need to redesign it, and I’m not in a place to spend a few grand to have someone else build it – so I’m doing it myself.

There are three main steps here for this new site to be “good enough”:

1. Choosing a Theme: This is done.

I’m going with a Genesis theme from Studiopress because they just work and run great; and they are pretty simply to put together because of the layouts; and they have many stable plugins to help customize your site.

I’ve also built a staging site so I can work on it as I go, and not have a half-done website out there for the world to see. I use BigScoots for hosting and they were kind enough to create this staging subdomain AND installed wordpress for me on there. Great customer service is all I’ve ever gotten from those guys.

2. Redesigning the Home Page: Not working on it yet

I’m not moving on to this until I have the theme installed and looking the way I want it. Yes, I’m starting to put together the copy for the home page, but not the design – that will come later.

3. Adding a Pricing Page: Not working on it yet

This one will come last, after the homepage – and once I actually figure out what my definite pricing structure is. That is going to take more than just building a page on a website with a pricing table – it’s going to take a lot of thinking and math.

The Rest of 2018

Here is what’s coming the rest of the year and the progress I’ve made on other goals so far:

2nd Quarter Goals:

3rd Quarter Goals:

4th Quarter Goals:

Online Business Tools Worth Mentioning:

I think this January was a pretty good start to the year. I’m not super thrilled with everything, but I am grateful for everything I’ve been able to accomplish.

I also recognize that there are a lot of times when I do something that seems great from the outside, but internally I’m not 100% satisfied with. I think that just comes with the territory of running your own thing, or maybe it’s just how I am.

I’m looking forward to continuing to grow in February and really take sales and this business to the next level.

>> So I want to know: Was this helpful/interesting/something you’d like to see again?

Chenell Tull helps course creators with paid traffic campaigns. She quit her day job in June of 2017 and has been learning the wild world of entrepreneurship ever since. She's sharing what she's learned while building her own business from side hustle to full-time, and the software and marketing tools she can't live without.
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