Customer Segments Explained [+11 Questions You Need to Be Asking]

customer segments

The best way to identify your customer segments is by asking yourself a series of questions about who they are and what they need. What is a Customer Segment? Customer segments are the community of customers or businesses that you are aiming to sell your product or services to. – In other words, it’s the type …

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Value Based Pricing: What It Is & How It Can Make You More Money

value based pricing

Are you charging based on what you’re bringing to the table, or the time you spent working on the project? If you’re charging clients hourly, you are losing money. Period. What is Value-Based Pricing? Value based pricing, also known as value optimized pricing, is a pricing strategy where you set prices based on the perceived …

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