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February 2018 Business Goals Progress Report

by Chenell Tull | Updated: March 14, 2018

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If this is your first time reading the blog, I run a small marketing agency/consultancy which I started when I was working a day job. I quit that job in June of 2017 to go full-time with this business.

I’ve decided to start posting a monthly update to show progress on my big goals for 2018 and keep myself accountable – as well as give you some ideas for how to improve your own business or side hustle.

February 2018 Summary

New Clients:

This part obviously sucked quite a bit, but I spent a lot of last month figuring out who I’m targeting and nailing down some processes. I’m okay with it and am hoping to gain 2 clients in March to make up for it (already halfway there!)

Sales Progress:

What I’ve Learned:

Goal Progress for February 2018

As a reminder, here are my overall goals for 2018:

1. Step up my networking game – Meh

I went to 1 networking event in February:

2. Niche down and focus on a few clients – Success

I decided to stop denying that most of my clients are in the personal finance niche (mainly due to my past life as a personal finance blogger) and am going to stick to this area.

For a while I wanted to focus on events because I have had success with campaigns like that in the past, but I haven’t fully fleshed out this niche yet and am not sure why I didn’t go all in on personal finance a long time ago.

No time like the present! 🙂

3. Content marketing and inbound leads  Semi-Success

I put together a launch strategy for a new Instagram account for my agency, which is something I’ve wanted to do for a while. While it wasn’t launched until March, I got it out there and I’m proud of that.

This isn’t exactly content marketing or inbound leads, but building a social presence should lead to that in the future so I’m happy.

1st Quarter Goals:

1. Increase sales by 25% – On Track

[wp_progress_bar text=”Quarter 1 Sales Goal” pc=”71″]

Taking the dollar equivalent of this 25% increase goal and dividing by 3, I am on track to achieve this goal. As of the end of February, I am 71% of the way there.

I’m happy with where this puts me.

Productize My Offerings – Getting There

I have been thinking about this, but have not made much progress yet. I did get pricing on my site, so that’s a win for me!

Redesigning My Site – COMPLETE!

This makes me so happy. I finally just sat down and got it done after a prospect told me they couldn’t even access my website :O

Not good. But now it’s done and I feel so much better about how it makes our agency look online.

1. Choosing a Theme: This is done.

I ended up changing this around but still went with a Genesis theme from Studiopress because they just work and run great. The original one I planned on using wasn’t up to the standards I wanted for my site, and didn’t include everything I wanted. So I ended up swapping it out, but still using Genesis.

I use BigScoots for hosting they literally migrated the entire new site over for me to replace my old one. I submitted a ticket and within 15 minutes it was done!

Look at this insanity:

bigscoots hosting

If they’re going for loyal customers, they got me!

Check out BigScoots here if you want customer service like that! Not like the BlueHost wait time I always had of hours….or days.

2. Redesigning the Home Page: DONE

3. Adding a Pricing Page: DONE

I’ve added pricing to my site! Wooohooo – while I’m still testing specific prices, it’s there and ready to be consumed. That makes me happy!

The Rest of 2018

Here is what’s coming the rest of the year and the progress I’ve made on other goals so far:

2nd Quarter Goals:

3rd Quarter Goals:

4th Quarter Goals:

Online Business Tools Worth Mentioning:

I think this February was a pretty good month. I’m not super thrilled with everything, especially not bringing on another client, but I am happy to be more focused and have a website ready and an Instagram account live!

March is looking up and I’m excited with where things are headed.

>> So I want to know: Was this helpful/interesting/something you’d like to see again?

Chenell Tull helps course creators with paid traffic campaigns. She quit her day job in June of 2017 and has been learning the wild world of entrepreneurship ever since. She's sharing what she's learned while building her own business from side hustle to full-time, and the software and marketing tools she can't live without.
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