Many business owners don’t spend enough time actually looking at their outgoing expenses and finding ways to cut costs in business. If they did, they’d probably be surprised at how much money they we wasting every month. From outdated subscriptions, to consistent one-off purchases, the small things add up.
Something I’m focusing on more in my business lately is driving referrals from current and past clients. For the past year or so, I’ve been relying on organic referrals, essentially having friends, family, and customers refer me to other people because they enjoyed what I was able to accomplish for them, or knew someone that would benefit from working with me. Continue reading →
Invoicing software can make life so much easier, especially when you’re just getting started. You’re not very polished with your approach and onboarding style, so the last thing you need is to send over an Excel template invoice and ask them to mail you a check.
When I got my first client, I was so excited when they said “yes” to working with me. I had sent them a proposal, decided on a price (that I literally pulled out of thin air), and then the question came:
“So you’ll send me over an invoice? Or how can I pay you?”
I’ve mentioned before that networking is one of the main reasons I even have a business today. I’ve met people who have turned into clients, but also those who have referred clients to me – just by networking.
In fact, although I run Facebook ads and Google ads for other small business owners, I have yet to spend money on marketing my marketing business. Which may sound kind of weird, but I actually look at that as having a very strong starting foundation for my business.
I know that I’m going to need to look outside of my referral network once I started growing faster, but for now it’s provided me with a steady stream of clients.
The best part is, while my referral network was built through networking, I can also go out and get new clients by networking as well. Continue reading →