In the Business Model Canvas, there is a block dedicated to “Channels.” In many of the examples I’ve found on the web, they discuss mostly the distribution channels, i.e. how will you deliver your product to your customer.
But there are at least 5 phases of channels we should be looking at when it comes to thinking about our business. Continue reading →
I’ll be honest — when I hear the terms “unique value proposition”, “unique selling position”, “USP”, etc. my eyes start to glaze over.
Having a clear value proposition is probably something you have heard a hundred times but never paid much attention to, because it seems so “basic.” And it is, but it’s also what I would consider step one in having a strong business foundation. Continue reading →